I shared Aaron Betsky’s envy of the RIBA Stirling Prize announcement, which garnered national television coverage in Great Britain, in his article, “Elevating the Discourse: Architectural Awards in the U.K and U.S.”
His reference to the “panoply” of AIA and industry awards programs included the question: “why not here?” and the wildly uninformed assertion that:
“Other than architects, who ever hears about these prizes? Occasionally an architect with a good communications consulting firm will manage to get a notice in the local paper, and our national newspaper of record, the New York Times, does mention at least the Gold Medal winner when she or he is announced. That, however, is about it”
That, however, is not about it. And not even close.
The Gold Medal alone was also covered by the Chicago Tribune, Philadelphia Inquirer, Fast Company and a “special to CNN” article written by the AIA Executive Vice President / CEO titled, “Duo Who Said ‘Less is Bore’ Win American Architecture’s Highest Prize.”