Architecture firms in the United States recovered in 2015, after the Great Recession had created dramatic downturns for the profession in 2008. The AIA Business of Architecture 2016 Firm Survey Report reveals that more than 90 percent of today’s firms report profits, with more than a fifth reporting a high profitability of over 20 percent. Insights from their clients can help direct and inform where the future is going—and how to invest profits and thrive regardless of market conditions.

If we juxtapose the AIA Clients Insights Report against this Firm Survey Report (both released in 2016), we can see the thinking of building owners in the three largest nonresidential building construction sectors— education, healthcare, and office—and whether firms are lined up to meet these clients’ needs.