Move over, Le Corbusier. The next revolutionary moment in architecture has arrived. But to realize its potential, we have to sell it.
Two out of three Americans are dissatisfied with “the way things are going in the United States,” according to a May 2017 Gallup poll. Popular opinion could scarcely be otherwise, with mass and social media serving a 24-hour, all-you-can-eat buffet of apocalyptic drama, some of which can be legitimately tagged as #fakenews, and far too much of which falls under the category of nonfiction.
Nowadays, it appears, exhibiting optimism about the future, or even nostalgia for a moment in the past when the future seemed bright, is to risk being pigeonholed as disingenuous, naive, or downright crazy. Conventional techno-boosterism, as exemplified by the 1960s cartoon series The Jetsons—“the single most important piece of 20th century futurism,” according to Smithsonian magazine—simply doesn’t fly today, at least not without an injection of irony. Is it foolish, then, for architects to offer the possibility of a better life through design?
On the contrary. Of all the important work that the profession needs to do, nothing may be more urgent.
Read the Full Stoey HERE >>>> Source: Architecture Is an Antidote | Architect Magazine | Technology, Marketing, Architects, Le Corbusier, Louis Sullivan