Architects offer five subtle but effective ways to make your clients and the public appreciate what you do.
In February, the AIA began the public awareness campaign “I Look Up,” which highlights architects as problem solvers and visionaries who offer unique perspectives in solving global issues. “We look up to see limits, and ways around them, to pursue possibility,” says the narrator in the campaign’s television commercial. But in your own daily practice, you need to use a combination of marketing, technological advantages, partnerships, and continual learning to get the recognition you deserve.
Read the Full Story Along with Video HERE >>>> Source: Best Practices: Gain Appreciation for Your Work | Architect Magazine