Elon Musk’s latest venture is closer to home than his rockets. In a recent earnings call, he announced that SolarCity, his solar power company, is developing a “solar roof.”
This represents Musk’s first real foray into architecture-scale systems. “It’s not a thing on a roof, it is the roof,” Musk said, clarifying the product’s difference with the solar panels SolarCity already sells. Five million new roofs are installed in the U.S. every year. An integrated solar roofing system would have the potential to tap into that market. Musk claimed that the solar roof wouldn’t cannibalize business from the company’s central product because it would tap into a different set of customers. SolarCity has not responded to Co.Design‘s request for comment.
The chairman didn’t explain much more—the company will announce details in September—though he did say that the roofs would be customizable.
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