The art, design, and fashion worlds have already begun to chafe against the effects of Instagram and Snapchat on their priorities and client expectations. Will architecture soon follow suit?
By Olivia Martin
With 800 million active users and 95 million photos and videos shared each day, Instagram is affecting our visual perception like no other platform. Users distribute literally millions of photos, spreading trends, popularizing places, and ultimately, influencing built and designed environments.
Although it is still early for major buildings to outwardly reflect Instagram’s impact, architecture is rapidly becoming saturated from the inside out. Philippe Maidenberg, known for his interior work in hotels across Paris and the UK, including the Holiday House London, is very aware of how social media has altered clients’ expectations. “Clients have shifted from thinking about design to envisioning new ways of life,” he explained. “Hotel owners want public spaces that are more alive and more comfortable than ever before; office owners want spaces that look like hotels. The standards are getting higher and higher for the greater good.”
In New York, firms like Paperwhite Studio and Home Studios have made veritable reputations from crafting “Instagrammable interiors” for restaurants such as Jack’s Wife Freda, Cha Cha Matcha (Paperwhite), and Elsa, Ramona, Sisters, and The Spaniard (Home Studios). Rich, memorable colors, personal touches—down to the custom sugar packets—and dramatic moments such as sweeping brass lamps and neon signs all apparently contribute to the restaurants’ Instagram popularity.
Read the full story HERE >>>> Source: Archpaper How are image-sharing apps affecting architecture and design?