using an immense and impressive array of tools, architects today can execute designs with pin-point perfection. however, according to GUZMÁN DE YARZA BLACHE, director of the MASTER IN STRATEGIC DESIGN OF SPACES AT IE SCHOOL OF ARCHITECTURE AND DESIGN, there is one major factor a lot of professionals overlook: the people who will actually be using the space.
just as office managers might not understand the day-to-day behavior of employees, retail managers may brief architects on what they want and rather forget to focus on what the shoppers actually need. ‘the biggest error designers make is not putting the user in the center,‘ said DE YARZA. ‘you have to consider the people that are using the space as the client, not the person who has contracted your services.‘
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