Architects and designers need to understand how designs can encourage guests to share their surroundings, and thereby boost the venue’s profile and business, the report argues.
Add neons and “funky murals”
The report helps designers identity the types of customers their project aims to attract, and defines the things they are likely to share on social media. Tips include integrating “funky murals” and adding neon quotes to bathroom walls.
“Providing your guests with a visual sense of amazement, creativity and fun from the moment they step into your space, is the best way to set yourself aside from your competitors on social media,” says the report.
The report’s author, Scott Valentine of Vale Architects, got in touch with Dezeen after reading our story last week reporting architect Farshid Moussavi’s comments about Instagram.
Clients are demanding instagrammability
Moussavi said that creating instagrammable moments “is now part of architectural briefs”, and said clients had asked her studio to consider the platform when designing projects.
Valentine agreed, saying hospitality clients were increasingly demanding designs that encourage sharing on instagram.