You can either consume the pods whole, or bite into them to release the liquid. Made from a seaweed-based substance, the discarded wrapping will naturally decompose in four to six weeks – roughly the same time as a piece of fruit.
Ooho pods are made by Skipping Rocks Lab, a London-based startup led by Royal College of Art graduates Rodrigo Garcia Gonzalez and Pierre Paslier.
Capsules filled with Lucozade Sport
During the marathon, the capsules were filled with energy drink Lucozade Sport Orange and handed out to runners from a station 23 miles into the 26.2-mile course.
Introduction of the capsules formed part of a push from London Marathon organisers to make this year’s event the most sustainable marathon ever.
Last year an estimated 760,000 plastic bottles were thrown onto the city’s streets by runners and spectators. The target for 2019 was to bring this number down by 215,000.