We must dispel the myth that design is a predictable and sequential process, says Lucas Verweij, because creativity can’t be duplicated in laboratory conditions…
The design industry is currently embroiled in an identity crisis. There is a lot of confusion about what design actually is. Some say it is the process of applied creativity, a creative mentality. Others say it is intrinsically material or craft-based, and has to have a firm relation to industrial production. Yet others plea that design at its core is an entrepreneurial approach.
But despite suffering from a multiple personality disorder, the design world has managed to come to an apparently unanimous agreement on what constitutes a “design process”. In almost all publications on design methods the same descriptions occur. We may not agree about what constitutes the profession of design, but we do seem to agree on what processes are underlying it.
But are these schemes and descriptions actually adequate? I don’t think so. The reality of a design process is much more complex, chaotic and unpredictable than the literature and design teachers would have us believe.
Read the Full Opinion HERE >>>> Source: DeZeen Lucas Verweij on the myths of design processes