Managing Uncertainty
Illustration: Michael Glenwood

A recent industry study supported by the AIA shows how architects can provide greater leadership in their client relationships and projects. This research about uncertainty, expectations, and project performance defines significant opportunities for practicing architects. Architects can take the lead in applying the study’s findings, demonstrating innovation in the delivery process as well as in design.

Although it’s generally agreed that the design and construction process isn’t an exact science, this can still be a source of frustration for even the best owners and project teams. Traditionally, we have often talked about this uncertainty after a project is completed, rather than upstream.