Morpholio Trace’s Joey Swerdlin and architect Jim Keen have teamed up to discuss the art of illustration in architecture and how it impacts the communication of design to our peers, clients and ultimately the public.
With the inundation of photo-realistic representations of architecture, it seems that far too often we lose focus on what is important in design and what needs to be conveyed at the early phases of a project. “These high fidelity images lend credibility to a project vision, but draw more attention to surfaces and details when the argument should be forming around space, place, and use,” said Joey Swerdlin, Morpholio community director. It would not surprise many in our field that when asked, several architects admitted spending more time representing their work than actually designing it. There has always been a fine line between process and presentation, one feeding the other, but have we gone too far? Have we forgotten some of the most powerful tools in our storytelling arsenal and how they operate to filter and convey meaning?
Jim Keen would say yes to this proposition. A seasoned architect with an extensive portfolio of built work, Keen ultimately turned his focus back toward illustration, where he finds the most satisfaction. His professional experience provided insight on the delicacy required to communicate a persuasive yet open-ended view of a space or project. According to Jim, “Today, computer renderings have lost their impact, leading the client to obsess over carpet colors or door handles meanwhile losing sight of the overall design. Hand drawings and sketches return the conversation to the design of space by focusing on architecture, form, and people.”
Read the Full Story HERE >>>> Source: The resurgence of illustration in architecture and why it’s critical – Archpaper.com