Courtesy Susan Kare: Susan Kare, Sketch for graphic user interface for General Magic (1992)

Courtesy Susan Kare: Susan Kare, Sketch for graphic user interface for General Magic (1992)

Beginning in the 1960s, California designers began focusing more on socially and environmentally responsible design that was technology-based and often collaborative. “Retreating from the commercialism of modernism’s ‘good design for all,’ [they] … sought to design with more political, social, and environmental awareness,” according to SFMOMA’s website. The technological advancements that began around the same time accelerated design innovations in the commercial sector. An upcoming exhibition at the San Francisco Museum of Modern Art (SFMOMA) will explore California’s shifting design scene since the beginning of the digital revolution.