A new exhibition at the Canadian Centre for Architecture explores the measures of happiness and examines its impact on architecture.
by Dima Stouhi
Although The Architecture of Happiness did not gain momentum after its publication in the mid-2000s, the ideology of architecture and well-being has remained a topic of intrigue until today. To further explore this ideology, the Canadian Centre for Architecture (CCA), with the curation of Francesco Garutti, have put together an exhibition that explores how the “happiness industry” has controlled every aspect of contemporary life after the 2008 financial crash.
Our Happy Life, Architecture and Well-being in the Age of Emotional Capitalism is a non-archival show that exhibits work from architects, artists, and photographers. Metropolis’ Samuel Medina spoke to Garutti to discuss the notion behind the exhibition, social media, and architecture’s new spaces of meaning.
The inspiration behind the exhibition was ignited by conversations with artist Simon Fujiwara and his work The Happy Museum at the Berlin Biennale. Gradually, Garutti started “finding happiness” in other fields such as journalism and literature.
What is happiness? It is a set of values. It is a political agenda. I thought to myself, “Let’s pose to architects some questions of happiness.” – Francesco Garutti
The exhibition displays products, photographs, documentaries, and events that took place between 2008 and 2018, which according to the curator, is the timeline where “happiness” and “positivity” became associated with new marketing strategies. During that period, Will Davies’ book The Happiness Industry was published, notable figures like Richard Layard were under the spotlight, and the world was introduced to the very first iPhone, which changed the concept of smartphones.
Read on HERE >>>> Source: ArchDaily https://www.archdaily.com/917319/the-impact-of-the-happiness-industry-on-architecture