image: Architect Magazine

When the future of architecture practice comes up at conferences or in conversation, someone invariably pulls out a chart comparing the productivity of various industries since the mid-20th century. And while the numbers for agriculture and manufacturing skyrocket, construction’s remain dismally flat. Another popular take on the same point juxtaposes two photographs of laborers framing a house, one dated to the 19th century and the other from the 21st century, with the presenter dryly asking, “Do you see any difference?”

As Yale School of Architecture lecturer and former Autodesk vice president Phil Bernstein puts it, quoting research by one of his students: “The building industry is suboptimized to the point of failure.”

A 2017 McKinsey Global Institute (MGI) report identified numerous reasons for the building industry’s lagging performance. Three in particular should sound familiar to architects: a bidding environment that prioritizes cost over results; a design process that fails to leverage opportunities for standardization; and tight profit margins that preclude investment in digital technology, data management, and workforce training. On the bright side, the report estimates if the U.S. construction sector’s productivity matched that of the overall economy, it could increase revenues by more than $500 billion annually.

Read the full story HERE >>>> Source: Architect Magazine http://www.architectmagazine.com/practice/whats-next-reprogramming-practice_o